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RICHARDS CREATIVE-Home-RICHARDS CREATIVE

RICHARDS CREATIVE

HOW I DO IT

  • CONTENT STRATEGY

    Lead and manage content strategy and calendar across the full marketing funnel.

  • DEVELOP CREATIVE

    Select and manage creative agency partners, write briefs and manage asset development.

  • WRITE & EDIT

    Write and edit bylines, blog posts, podcasts, white papers and customer presentations.

  • POSITION & MESSAGE

    Develop and write value props, messaging hierarchies, playbooks and talking points.

  • TRAIN & MOTIVATE

    Design keynotes and learning tracks to ensure that people understand and can easily repeat the strategy in story form.

  • DEVELOP EVENTS

    Develop and execute learning tracks and keynotes at industry events. Write titles, abstracts and manage submissions.

WHY I DO IT

My work enables technology brands - some of which are under increasing legislative and customer scrutiny - to communicate that they understand the aspirations and challenges of their customers and their broader impact on society. 

Stories are credible, relatable, simple to understand and repeat, empowering employees, partners, and customers to tell the story.